Relocation brings Petoskey e-bike shop closer to popular trail

PETOSKEY — After a hiatus of more than a year, an e-bike dealership in Petoskey recently reopened in a new location near one of the area’s popular bike trails.

The local Pedego brand outlet now operates at 1150 Bay View Road (US 31), a site that once housed businesses such as Bob-In Again Ice Cream Shop and Up in Smoke BBQ. After opening in 2017, the dealership operated downtown along Mitchell Street until 2019.

“We wanted to be closer to the Wheelway,” said Noheh Jimenez, co-owner of the Petoskey dealership with Bryan Newman.

The Little Traverse Wheelway, a paved recreational path that winds around Little Traverse Bay, passes immediately behind the new store site.

Pedego’s line of e-bikes – with 22 models in total – offer users the option of pedaling unassisted, activating a throttle-assist mode that offers fully motorized operation – similar to a scooter – or riding a scooter. use a pedal assist mode that automatically provides different levels of assist when pedaling is detected.

For a previous story, Newman told the News-Review that it’s common for Pedego riders to selectively combine motor assistance with their own pedaling effort. With the ability to limit fatigue in this way, he added that longer distance journeys can offer more appeal. Along some bike paths in the area, there are restrictions on electric assistance that cyclists should keep in mind.

The Pedego line includes styles such as cruisers, city and mountain bikes, as well as specialty options such as tandem and cargo models and a tricycle. The Petoskey shop offers bikes for purchase as well as rental by the hour, day or week.

Jimenez said the new store’s footprint was similar in size to the old location, and additional customers could more easily find parking at the Bay View Road address.

Industry supply issues were a key factor in keeping the seasonal Pedego store closed amid the COVID-19 pandemic in 2020, Jimenez said. Although the store has a large inventory of bikes in stock this year, it noted that some model/color choices may require customers to place an order.

In all, Newman and Jimenez own four Pedego dealerships, two in Michigan and two in the western United States.

In the previous story, Newman noted that one of his customers at a California store — who had ties to Harbor Springs — told him about northern Michigan. He then decided to tour the area on his own, learning about its appeal for cycling as well as the business opportunity of Petoskey.

The opening hours of the Pedego store are from 9 a.m. to 6 p.m. daily. Depending on considerations such as weather, Jimenez expects it to continue operating until late summer or early fall this year. The store can be reached by phone at (231) 622-3620 and has a website at

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